Snap isn’t hogging headlines like Meta or Apple, but it continues to innovate around augmented reality and youth-centric features. Their latest lens-based shopping experiences are bridging the gap between fun and function—letting users virtually try on clothes or accessories before purchasing.
A recent Adweek piece highlighted how Gen Z shoppers are turning to Snap for product discovery. That’s exactly the demographic many brands crave, and Snap’s ad platform makes it easier for them to reach that audience. It doesn’t command the scale of Instagram or TikTok, but Snap’s laser focus on AR sets it apart.
Financially, Snap’s been choppy, primarily due to inconsistent ad revenue growth and fierce competition. Still, the company’s daily active users keep ticking upward. For me, that’s a sign they’ve carved out a unique space in the social media landscape—something ephemeral, playful, and visually engaging that resonates with younger users.
I don’t expect Snap to become the next Meta. But I do think it’s poised to remain a strong niche player. If management continues refining its AR and e-commerce tools, Snap could see steadier revenue gains over the next few years. I’m holding on to my shares, viewing Snap as a smaller, riskier bet in my broader tech portfolio—one that could pay off nicely if AR commerce hits mainstream adoption.