Amazon has made Prime into something far bigger than a fast-shipping subscription. It’s now a multi-layered ecosystem offering streaming video, music, exclusive deals, and even grocery delivery perks. I recently stumbled on a CNBC report detailing how Amazon keeps adding services to Prime while also raising prices—and people keep paying.
That brand loyalty is one reason I continue to hold AMZN shares. Even with shipping costs rising and some concerns about slowing e-commerce growth post-pandemic, Amazon’s ability to cross-sell within Prime is unmatched. Whether you’re buying an Echo device or streaming “The Lord of the Rings: The Rings of Power,” Amazon ensures it all feeds back into their revenue loop.
AWS also remains a juggernaut. Though the cloud market is more competitive now, AWS’s early lead and wide-ranging offerings keep it ahead. There might be concerns about margin pressures if the economy slows, but Amazon has never been a short-term profit story. It’s a growth machine that keeps reinvesting in new segments (healthcare, entertainment, hardware).
Investors need to keep an eye on how Amazon handles labor relations, regulatory scrutiny, and environmental commitments. The company’s size and influence naturally draw criticism. But if history is any guide, Jeff Bezos’s legacy—and Andy Jassy’s leadership—will continue focusing on long-term growth over short-term concerns. I don’t see that changing anytime soon.